Votorantim –
Concrete Show 2025
Project developed as — Creative Director at Propague
We created a modern and impactful stand for Votorantim Cimentos at Concrete Show 2024. The scenography combined aesthetics and functionality, highlighting the Urban Concrete Pavement with real materials and technical demonstrations.
An immersive LED panel took visitors inside the operation of a concrete truck.
3D anamorphic technology transformed the stand into a benchmark.