Citrosuco – Exp 2025
Project developed as — Creative Director at Propague
Citrosuco Experience transforms the largest orange juice farm in the world, located in Matão (SP), into an immersive and sensory journey. With 7 interconnected environments, we tell the story, showcase farm data, and project the future.
The experience combines technology and storytelling to turn processes into memorable stories. Strategic visitors uniquely experience the concept "Much More Than Juice."